Transforming Rethymno: Sustainable tourism opportunities with the sea turtle as ambassador
"Tourism in Rethymno has the potential to be more than just a source of revenue. It can be a catalyst for environmental stewardship and a beacon of sustainable practices," says Frosso Dimitrakopoulou, a Sustainable Tourism Consultant with ECOCLUB and a longtime ARCHELON volunteer.
Working closely with ARCHELON and TUI Care Foundation, Frosso is leading efforts to integrate sea turtle conservation into Rethymno's tourism industry. "Imagine the impact of witnessing the reproductive cycle of loggerhead turtles on these shores," she says. "It's not just a memorable experience; it's a transformative one that inspires action”. By offering responsible ecotourism experiences, Rethymno can create a legion of passionate advocates for ocean conservation. “Our goal is to turn tourists into ambassadors," she explains. "They'll return home not only with memories but also with a commitment to protecting our marine ecosystems."
ARCHELON tries to spread the message for the protection of sea turtles in northern Crete through a multitude of actions such as information material for hotels, videos, presentations, information stations and information walks on the nesting beaches. In the summer of 2024, we created and distributed a comprehensive information package for the customers of the first hotels participating in the pilot program "TUI Turtle Aid Greece: Turtle-Friendly Hotels" implemented by the TUI Care Foundation and ARCHELON in Rethymno and Chania. Frosso emphasizes the importance of collaboration between tourism businesses and conservation organizations. "Hoteliers can play a crucial role by adopting sustainable practices and supporting initiatives like ARCHELON's," she says. "This partnership benefits both the environment and the local economy."
ARCHELON's volunteer project is a cornerstone of nature conservation efforts in Rethymno. "Our volunteers are more than just participants; they're agents of change," Dimitrakopoulou states. "They inspire both tourists and locals to embrace sustainable practices." With sea turtles as its ambassadors, Rethymno has the opportunity to become a global leader in sustainable tourism. "By demonstrating that economic growth and environmental protection can go hand-in-hand, we can inspire other destinations to follow suit," she concludes.
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Counting the Loggerhead nests in Zakynthos - the work of an army of ants
RECENT NEWS
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Located at the beachfront of the town, the Info Station operates daily 18:30 - 21:00.
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Public Excavations of Sea Turtle Nests in Crete
The excavations are open for both kids and adults and take place on the nesting beaches of Rethymno, Chania, and the Messara Bay during the months of August and September.
- OUR NEWS21/07/2025
Public Excavations of Sea Turtle Nests in the Peloponnese
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- OUR NEWS16/07/2025
Earlier than ever before was the start of the 2025 Hatching Season of Loggerheads in Greece – The first hatchlings have reached the sea!
We are excited to announce the beginning of the 2025 sea turtle hatching season, with the earliest hatching event ever recorded since monitoring began in 1984.
- OUR NEWS15/07/2025
Important presentations at the 16th International Congress on the Zoogeography and Ecology of Greece and Adjacent Regions (ICZEGAR)
ARCHELON actively contributed to the Congress with three oral presentations, highlighting key aspects of its scientific and conservation work for sea turtles.
- OUR NEWS09/07/2025
Inspections in Zakynthos and Kyparissia by representatives of the Bern Convention
The experts were in Greece to monitor the implementation of the Recommendations adopted by the Standing Committee of the Bern Convention to our country regarding the protection of the Loggerhead sea turtle and the ongoing threats faced by the species in its largest breeding habitats in the Mediterranean.
- OUR NEWS02/07/2025
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- OUR NEWS01/07/2025
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- OUR NEWS23/06/2025
Enjoy the Beaches Responsibly: Together We Protect the Sea Turtles of Kyparissia Bay!
So far, more than 2,000 nests have been recorded in the area. In order to best manage the protected beaches, we have adapted our field work protocols.
- OUR NEWS16/06/2025
World Sea Turtle Day: We can all live together!
Today, June 16th, we celebrate World Sea Turtle Day. On this occasion, ARCHELON expresses its warmest thanks to all citizens, volunteers, donors and supporters who actively contribute to our work.
- OUR NEWS10/06/2025
New Adaptation Strategies for Sea Turtles and Mediterranean Monk Seals
Institutions, associations and researchers will work for 5 years alongside the coastal communities to evaluate and respond to the effects of rising sea levels and ocean warming. These are to be developed through the ‘LIDE ADAPTS’ project which is being carried out in Italy, Greece and Cyprus.
- OUR NEWS08/06/2025
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On the occasion of World Oceans Day, ARCHELON brings to the fore the challenges facing Laganas Bay, Zakynthos - one of the most important refuges of the loggerhead sea turtle in the Mediterranean.
- OUR NEWS06/06/2025
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Sekania, a secluded 600-meter-long beach in Zakynthos, is a global model of success in biodiversity conservation, with more than 24,000 sea turtle nests recorded over the last 40 years.